A full-time PPC specialist embedded into FSE Digital’s team reduced Cost per Lead by 20–35%, improved Quality Scores, and freed up 15–20 hours per week — all under FSE’s brand.
Lower CPL
Time Saved
Performance Marketing Agency
United Kingdom
PPC-Focused Digital Agency
Google Ads, Search, Display, Shopping, Remarketing
A full-time PPC specialist embedded into FSE Digital’s workflows under a 100% white-label model.
1 Dedicated PPC Specialist
Active White-Label Partnership
Dedicated PPC Specialist
Google Ads Expert
20–35%
CPL Reduction
7–9
Quality Scores
15–20 / week
Hours Saved
More without hiring
Accounts Managed
FSE Digital wanted to expand PPC delivery without increasing internal headcount, while maintaining full white-label confidentiality and consistent optimisation.
Key Challenges
Expand PPC delivery without internal hiring
Maintain daily optimisation across multiple accounts
Operate fully behind FSE Digital’s brand
Improve CPL, CTR & Quality Scores at scale
A trained PPC specialist embedded directly into FSE Digital’s workflows.
Key drivers of success
No split attention across clients
All delivery under FSE’s brand
CPL, QS & CTR driven optimisation
No HR, hiring or payroll burden
Impact of a dedicated PPC specialist
| Key Metric | Before | After |
|---|---|---|
| Higher & volatile | 20–35% lower | |
| In-house heavy | 15–20 hrs saved / week | |
| Limited | Expanded without hiring | |
| Inconsistent | 7–9 range |
A specialist that feels in-house with offshore flexibility
“Our dedicated PPC specialist operates just like an internal team member — proactive, data-led, and fully aligned with our clients.”
See how our partnership transformed operations from the client’s perspective.
Plug a full-time, white-label PPC specialist into your agency and scale delivery without hiring.