How we achieved £6.5 CPA and 19% conversion rate for a UK law firm, generating 100+ conversions and 77+ phone calls monthly
UK family law firm serving clients across probate, divorce, and legal services
Legal Services (Family Law)
B2C Legal Services
UK Adults (30-60)
Arlingsworth Solicitors needed to generate high-quality leads for their family law services while maintaining cost efficiency in a competitive legal market.
Legal services face intense competition with rising costs per click
Need for high-intent leads that convert to actual legal consultations
Maximizing return on ad spend while scaling lead generation
Comprehensive Google Ads optimization focused on legal industry best practices
Real performance data from our Google Ads campaigns
Delivering exceptional performance across all key metrics in May 2025
Achieved industry-leading cost per acquisition on Performance Max.
High conversion rate driven by intent-led Search + PMax structure.
Strong CTR through ad copy testing and keyword refinement.
Consistent lead volume from forms + calls with quality filtering.
Structured Search and Performance Max campaigns with legal industry targeting.
A/B testing RSAs, negative keyword implementation, and bid strategy refinement.
GTM conversion tracking for phone clicks, form fills, and engagement metrics.
Insights, dashboard updates, and continuous improvements.
Structured Search and Performance Max campaigns with legal industry targeting.
A/B testing RSAs, negative keyword implementation, and bid strategy refinement.
GTM conversion tracking for phone clicks, form fills, and engagement metrics.
Insights, dashboard updates, and continuous improvements.
Structured approach delivering consistent results for legal services
Structured Search and Performance Max campaigns with legal industry targeting
A/B testing RSAs, negative keyword implementation, and bid strategy optimization
GTM conversion tracking for phone clicks, form fills, and engagement metrics
Comprehensive insights, dashboard updates, and strategy adjustments
Get the same expert Google Ads management that delivered £6.5 CPA and 19% conversion rates for Arlingsworth Solicitors.