JunksAway
How we reduced CPA by 82% from $34 to $6.09 and generated 706 conversions in one month for a UK waste management company
Client Profile
US waste management company serving homeowners, renters, and businesses nationwide
Industry
Waste Management / Junk Removal
Business Model
B2C & B2B Services
Market
United Kingdom
Target Audience
Adults 25–60, Property Owners
The Challenge
JunksAway faced rising acquisition costs and inefficient campaign structure in a highly competitive junk removal market.
High CPA
Search campaigns running at $34 CPA with limited efficiency
Poor Structure
Inefficient campaign and budget allocation
Limited Scale
Unable to scale conversions profitably
Strategic Transformation
Comprehensive approach focusing on campaign structure and Performance Max optimization
Campaign Restructure
- Split between Search and Performance Max campaigns
- Service-specific targeting for junk removal services
- Geographic optimization for US markets
- Budget reallocation based on performance
Keyword Optimization
- Intent-based keywords like 'junk removal near me'
- Waste collection and disposal terms
- Local service area targeting
- Negative keyword implementation
Ad Copy Testing
- RSA format for dynamic content testing
- Service-specific messaging variations
- Local business trust signals
- Clear call-to-action optimization
Bidding Strategy
- Maximize Conversions bidding strategy
- Performance-based budget allocation
- CPA-focused optimization goals
- Audience refinement and geo-targeting
Google Ads Dashboard Results
Live performance data showing 82% CPA reduction achievement
Exceptional Results
June 2025 performance delivering outstanding ROI and lead generation
Performance Max delivered exceptional efficiency
Strong lead volume from optimized campaigns
High engagement across Search and PMax
Massive efficiency improvement within 30 days
Project Timeline
Campaign Setup
Structured campaign architecture with Search and Performance Max separation
Testing Phase
RSA and PMax audience testing with initial optimization
Optimization
Budget reallocation and cost efficiency tracking
Results
82% CPA reduction and strong conversion growth achieved
Campaign Setup
Structured campaign architecture with Search and Performance Max separation
Testing Phase
RSA and PMax audience testing with initial optimization
Optimization
Budget reallocation and cost efficiency tracking
Results
82% CPA reduction and strong conversion growth achieved
Our Proven Process
Structured execution delivering fast and scalable Google Ads results
Campaign Setup
Search + Performance Max structure with clear conversion tracking
Testing & Optimization
RSA testing, keyword refinement, and bid strategy tuning
Performance Tracking
Daily monitoring of CPA, conversions, and spend efficiency
Reporting & Scaling
Weekly reporting and aggressive scaling of winning campaigns
Ready to Scale Your Waste Management Business?
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