How we reduced CPA by 82% from $34 to $6.09 and generated 706 conversions in one month for a UK waste management company
US waste management company serving homeowners, renters, and businesses nationwide
Waste Management / Junk Removal
B2C & B2B Services
United Kingdom
Adults 25–60, Property Owners
JunksAway faced rising acquisition costs and inefficient campaign structure in a highly competitive junk removal market.
Search campaigns running at $34 CPA with limited efficiency
Inefficient campaign and budget allocation
Unable to scale conversions profitably
Comprehensive approach focusing on campaign structure and Performance Max optimization
Live performance data showing 82% CPA reduction achievement
June 2025 performance delivering outstanding ROI and lead generation
Performance Max delivered exceptional efficiency
Strong lead volume from optimized campaigns
High engagement across Search and PMax
Massive efficiency improvement within 30 days
Structured campaign architecture with Search and Performance Max separation
RSA and PMax audience testing with initial optimization
Budget reallocation and cost efficiency tracking
82% CPA reduction and strong conversion growth achieved
Structured campaign architecture with Search and Performance Max separation
RSA and PMax audience testing with initial optimization
Budget reallocation and cost efficiency tracking
82% CPA reduction and strong conversion growth achieved
Structured execution delivering fast and scalable Google Ads results
Search + Performance Max structure with clear conversion tracking
RSA testing, keyword refinement, and bid strategy tuning
Daily monitoring of CPA, conversions, and spend efficiency
Weekly reporting and aggressive scaling of winning campaigns
Get the same expert Google Ads optimization that reduced CPA by 82% and generated 706 conversions for JunksAway