Pinkfishes
We helped Pinkfishes grow online sales using Google Ads by combining Brand Search and Performance Max campaigns. With a focused ecommerce strategy, we generated £36,000+ in conversion value in 30 days, while keeping ad spend controlled and profitability strong.
Client Profile
Overview of the ecommerce brand
Website
pinkfishes.com
Location
United Kingdom
Industry
Fashion & Lifestyle Ecommerce
Team Size
Small Ecommerce Team
Main Goal
Increase profitable online sales through Google Ads.
The Challenge
Key growth obstacles before Google Ads optimization
High Market Competition
The ecommerce industry was highly competitive, making it difficult to stand out and scale consistently.
Maintaining Profitability
The brand needed stronger sales performance without increasing wasted ad spend.
Limited Product Visibility
Most traffic came through branded searches, while other products lacked visibility across Google channels.
Our Strategic Approach
Revenue-focused ecommerce growth strategy
Brand Search Campaigns
- Captured high-intent users actively searching for the brand using exact-match keywords and optimized bidding strategies.
Performance Max Campaigns
- Expanded product visibility across Google Shopping, Search, YouTube, Display, and Discover placements.
Conversion Optimization
- Focused budget allocation on campaigns delivering the highest return on ad spend and strongest conversion value.
Profitability Control
- Maintained low acquisition costs while scaling revenue through continuous optimization.
Google Ads Dashboard Results
30-day performance snapshot
Outstanding Results
What Pinkfishes achieved
Strong ecommerce sales performance
Consistent daily sales
Highly cost-efficient campaigns
Increased brand and product visibility
Campaign Timeline
Audit & Setup
Reviewed campaign structure, audience targeting, conversion tracking, and product feed setup.
Campaign Launch
Launched Brand Search and Performance Max campaigns focused on ecommerce sales growth.
Optimization
Optimized bidding strategies, creative assets, audience signals, and budget allocation.
Scaling
Scaled high-performing campaigns to maximize revenue while maintaining profitability.
Audit & Setup
Reviewed campaign structure, audience targeting, conversion tracking, and product feed setup.
Campaign Launch
Launched Brand Search and Performance Max campaigns focused on ecommerce sales growth.
Optimization
Optimized bidding strategies, creative assets, audience signals, and budget allocation.
Scaling
Scaled high-performing campaigns to maximize revenue while maintaining profitability.
Our Proven Process
Built to scale ecommerce brands
Audit
Understand the business, products, margins, and growth opportunities.
Build
Create conversion-focused campaign structures and tracking systems.
Launch
Deploy campaigns with optimized targeting and high-intent audience signals.
Optimize
Continuously improve campaign performance and scale profitable results.
Ready to Achieve Similar Results?
Scale your ecommerce sales with performance-driven Google Ads.