The Dog Guy
How we achieved 12% conversion rate and generated 192 conversions with £20.35 CPA for a UK dog training business
Client Profile
UK dog training specialist helping pet owners with behavior and obedience training
Industry
Dog Training Services
Business Model
B2C Pet Services
Market
United Kingdom
Target Audience
Pet Owners Seeking Training
The Challenge
The Dog Guy needed to optimize underperforming campaigns and improve lead generation efficiency for dog training services.
Underperforming Campaigns
Poor campaign structure limiting lead generation potential
Budget Constraints
Limited daily budget versus competitive pet service CPCs
Local Competition
Competing in local dog training market with stronger competitors
Strategic Optimization Approach
Comprehensive campaign restructure focusing on local dog training services
Campaign Restructure
- Cleaned up underperforming campaigns
- Consolidated ad groups by service type
- Resi dog training focused structure
- Improved account organization
Keyword Optimization
- Refined match types for better targeting
- Negative keyword additions to reduce waste
- Local-intent and high-converting phrases
- Dog training specific terminology
Ad Copy Testing
- A/B tested multiple RSA variations
- Unique CTA hooks for dog training
- Service-specific messaging
- Trust signals for pet owners
Landing Page & Bidding
- Fast loading and mobile-friendly UX
- Direct call buttons and form priority
- Maximize Conversions bidding strategy
- Geo-focused targeting
Google Ads Dashboard Results
Real campaign data showing 12% conversion rate achievement
Outstanding Results
June 2025 performance showcasing significant improvement in lead generation
Strong conversion uplift from optimized campaigns
High-intent dog training leads generated
Cost-efficient lead acquisition
Consistent inbound form submissions
Optimization Timeline
Campaign Restructure
Account cleanup and service-based ad consolidation
Ad Copy Testing
RSA variations with unique CTAs for dog training services
Landing Page Optimization
Mobile UX and call-first improvements
Final Optimization
Negative keyword cleanup and performance review
Campaign Restructure
Account cleanup and service-based ad consolidation
Ad Copy Testing
RSA variations with unique CTAs for dog training services
Landing Page Optimization
Mobile UX and call-first improvements
Final Optimization
Negative keyword cleanup and performance review
Our Proven Process
Step-by-step optimization delivering consistent PPC performance
Account Audit
Identified inefficiencies and wasted spend
Campaign Restructure
Service-based ad consolidation
Optimization
Bidding, keywords, and ad copy refinement
Scaling
Stable CPA with improved lead volume
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