How we achieved 12% conversion rate and generated 192 conversions with £20.35 CPA for a UK dog training business
UK dog training specialist helping pet owners with behavior and obedience training
Dog Training Services
B2C Pet Services
United Kingdom
Pet Owners Seeking Training
The Dog Guy needed to optimize underperforming campaigns and improve lead generation efficiency for dog training services.
Poor campaign structure limiting lead generation potential
Limited daily budget versus competitive pet service CPCs
Competing in local dog training market with stronger competitors
Comprehensive campaign restructure focusing on local dog training services
Real campaign data showing 12% conversion rate achievement
June 2025 performance showcasing significant improvement in lead generation
Strong conversion uplift from optimized campaigns
High-intent dog training leads generated
Cost-efficient lead acquisition
Consistent inbound form submissions
Account cleanup and service-based ad consolidation
RSA variations with unique CTAs for dog training services
Mobile UX and call-first improvements
Negative keyword cleanup and performance review
Account cleanup and service-based ad consolidation
RSA variations with unique CTAs for dog training services
Mobile UX and call-first improvements
Negative keyword cleanup and performance review
Step-by-step optimization delivering consistent PPC performance
Identified inefficiencies and wasted spend
Service-based ad consolidation
Bidding, keywords, and ad copy refinement
Stable CPA with improved lead volume
Get the same expert Google Ads optimization that achieved 12% conversion rates and 192 conversions for The Dog Guy.