Atlantic Foundation SEO Growth
From Invisible to #1 Rankings
How we increased organic users by 49% and secured #1 rankings for 122 foundation repair keywords in 6 months
Case Study Highlights
Key metrics and achievements from this transformation
Organic traffic increase
30 average form submissions every month
Top 10 positions
Search Console data
Local SEO timeline
Across target keywords
Service area targeting
Partner delivery
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About Atlantic Foundation & Crawl Space Repair
Atlantic Foundation & Crawl Space Repair (atlantic-foundation.com) is a specialized contractor providing foundation stabilization, crawl space encapsulation, basement waterproofing, and structural repair services for homeowners across North Carolina.
Despite their technical expertise, Atlantic Foundation struggled with digital visibility—weak rankings for critical repair terms, minimal localized content, underdeveloped directory presence, and ineffective outreach to realtors/property managers.
Initial Challenges
- 1Weak rankings for core foundation/crawl space service keywords.
- 2Minimal localized content for NC homeowners and service areas.
- 3Underdeveloped citations/directories and review system.
- 4Technical performance issues and thin service-page content.
Challenges Identified
Critical issues preventing organic growth and local visibility
Missing service-specific schema markup (foundation repair / encapsulation).
Implement relevant schema for key services and locations.
Critical mobile performance issues (high LCP/CLS on key pages).
Optimize Core Web Vitals via asset, layout, and rendering improvements.
Thin content on service pages and broken internal linking.
Expand service content + repair internal linking between pillars.
Low local citations, no review acquisition system, weak service area pages.
Citation building/cleanup + review system + city page optimization.
Keyword Performance
Strategic keyword targeting delivered significant position improvements across key search terms.
Top Performing Keywords
| Keyword | Current | Previous | Improvement | Volume |
|---|---|---|---|---|
| Crawl space storage | 1 | 0 | +-1 positions | 10/mo |
| Crawl space air conditioner | 3 | 0 | +-3 positions | 15/mo |
| Foundation repair raleigh nc | 2 | 5 | +3 positions | 25/mo |
| Crawl space repair raleigh nc | 3 | 0 | +-3 positions | 20/mo |
| Crawl space encapsulation raleigh nc | 4 | 25 | +21 positions | 16/mo |
| Raleigh crawl space repair | 2 | 10 | +8 positions | 10/mo |
| Crawl space drainage system | 3 | 0 | +-3 positions | 10/mo |
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Tools & Methodologies
Professional tools and proven strategies used in this project
SEMrush / Ahrefs
Keyword tracking, backlink analysis, competitor research.
Google Search Console
Query/page performance, indexing insights, CTR diagnostics.
GA4 + Tag Manager
Traffic and conversion tracking, event setup, reporting.
Surfer SEO / Clearscope
Content briefs, on-page optimization, topical coverage improvements.
Client Testimonial & Results
Real feedback and visual proof of our success
"BrandingBeez delivered transformative results through hands-on SEO partnership—49.16% organic user growth and 121.88% more contact submissions in 6 months, including 122 top #1 keyword rankings. Transparent communication and a risk-managed rollout made the results easy to understand and execute."

Performance Highlights
Contact Submissions
Keyword Success
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