BrandingBeez
White-Label UK SEO Success Story

SEO Case Study

Citypat

From Zero to Daily Organic Traffic

How we transformed a UK electrical testing company from zero organic visibility to consistent daily traffic through a white-label partnership with Gemma’s agency.

244
Organic Clicks
34.6K
Impressions
88%
Engagement Rate

From Zero to Consistent Organic Growth

A 6-month SEO transformation for a UK electrical testing company

244
Organic Clicks
34.6K
Total Impressions
88%
Engagement Rate
6 Months
Campaign Duration
Daily
Organic Traffic

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Client Profile
Logo not provided

About Citypat

Citypat is a UK-based electrical safety and compliance company providing PAT testing and certification services to businesses, landlords, and facilities managers.

Before SEO, Citypat had virtually no organic visibility, no meaningful keyword rankings, and minimal local search presence despite strong service expertise.

Industry
Electrical Safety & Compliance
Location
United Kingdom
Target Market
B2B & B2C

Pre-SEO Baseline Challenges

  • 1
    Virtually no trackable organic sessions.
  • 2
    No significant keyword rankings.
  • 3
    No measurable organic conversions.
  • 4
    Minimal local search visibility.

Strategy & Implementation

Comprehensive SEO approach for UK electrical testing services

No keyword targeting for PAT testing services.

Our Action Plan

Identified high-intent compliance and location-based keywords.

Result
Improved rankings and early organic traction.
Severity:

Weak or missing service content.

Our Action Plan

Created and optimized service, FAQ, and location-based landing pages.

Result
Higher engagement and conversion readiness.
Severity:

Technical SEO and crawlability issues.

Our Action Plan

Fixed crawl errors, optimized mobile performance, and added schema markup.

Result
Improved indexation and ranking stability.
Severity:

Low authority and local trust signals.

Our Action Plan

Built citations, directories, and local SEO signals across the UK.

Result
Established strong local search presence.
Severity:

White-label delivery requirements.

Our Action Plan

Delivered agency-branded reports and communication assets.

Result
Seamless client experience through Gemma’s agency.
Severity:

Search Performance Highlights

Traffic, engagement, and keyword visibility growth

Top Performing Keywords

KeywordCurrentPreviousImprovementVolume
PAT testing UK56+NaN positions/mo
Portable appliance testing services42+NaN positions/mo
Electrical safety testing UK38+NaN positions/mo

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Tools & Technology

SEO tools and analytics platforms used in this engagement

Google Search Console logo

Google Search Console

Performance Tracking

Clicks, impressions, and keyword monitoring

Technical SEO Stack logo

Technical SEO Stack

Optimization

Crawl fixes, mobile performance, and schema implementation

Local SEO Platforms logo

Local SEO Platforms

Local Visibility

Citations, directories, and GBP optimization

Agency Partner Feedback

White-label SEO delivery experience

"This project was executed flawlessly under a white-label framework. Everything was delivered in our brand style and made client communication seamless."

Gemma
Gemma
Agency Partner
White-Label Delivery

Performance Highlights

Total Clicks
244
Total Impressions
34.6K
Engagement Rate
88%

Contact Submissions

20
total submissions

Keyword Success

Avg CTR
0.7%keywords
Avg Position
56.7keywords

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