BrandingBeez
Featured SEO Success Story via Social Land Partnership

SEO Case Study

Griffin Group Property Development

16% Session Growth & 7-Position SERP Improvements in 3 Months

How we achieved 16.24% session growth and major SERP position improvements for a UK property development firm through strategic local SEO in just three months.

+16%
Sessions
+12%
Users
7
Position Improvements

3-Month SEO Results (Q2 2025)

Strategic local SEO implementation delivered measurable improvements

+12%
User Growth
+16%
Session Growth
2,453
Returning Users
2m 18s
Avg Engagement

Not sure where to start?

Share your website and target locations — we’ll tell you if this local SEO playbook can work for your niche and growth goals.

Client Profile
Logo not provided

About Griffin Group

Griffin Group is a mid-sized UK property development, investment, and construction firm serving both B2B and B2C markets across Essex and Southeast England.

The campaign was delivered via a white-label partnership with Social Land, focusing on improving local visibility, technical SEO health, and engagement metrics.

Industry
Property Development & Investment
Location
Essex & Southeast England
Partnership
Social Land (White-Label SEO)

Initial Challenges

  • 1
    Inconsistent metadata across the website.
  • 2
    Weak mobile Core Web Vitals performance.
  • 3
    Overlapping town and area search intent.
  • 4
    Limited local visibility for property search terms.

Comprehensive Local SEO Implementation

Technical optimization, content strategy, and local SEO execution

Poor keyword targeting for local property searches.

Our Action Plan

Focused on high-intent estate agent and property-related local keywords.

Result
Improved rankings for Essex and Southeast England searches.
Severity:

Technical SEO limitations and duplicate metadata.

Our Action Plan

Implemented schema markup, metadata templating, and internal linking fixes.

Result
Improved crawl efficiency and ranking stability.
Severity:

Weak content depth for local areas.

Our Action Plan

Refreshed listings, area guides, and development-specific landing pages.

Result
Higher engagement and better local relevance.
Severity:

Low authority and trust signals.

Our Action Plan

Executed citation building, PR outreach, and local SEO enhancements.

Result
Strengthened local search presence.
Severity:

Keyword Position Improvements

Notable SERP gains across high-intent local keywords

Top Performing Keywords

KeywordCurrentPreviousImprovementVolume
Estate agents grays thurrock712+5 positions/mo
Estate agents hornchurch2229+7 positions/mo
House sale grays1921+2 positions/mo
Rosebery road220+-22 positions/mo

Want similar results for your property business?

Share your website and target areas and we’ll tell you if this local SEO strategy can work for your niche.

Advanced SEO Implementation

Professional tools and innovative processes used

Google Analytics & Search Console logo

Google Analytics & Search Console

Analytics

User acquisition, engagement, and performance tracking

Screaming Frog logo

Screaming Frog

Technical SEO

Deep crawls, metadata audits, and issue detection

SurferSEO logo

SurferSEO

Content Optimization

On-page optimization and content scoring

Looker Studio logo

Looker Studio

Reporting

Auto-updating white-label dashboards

Agency Partner Feedback

White-label delivery success

"The proactive documentation, branded dashboards, and step-by-step changelogs made client-facing updates seamless and effective."

Social Land Account Manager
Social Land Account Manager
Agency Partner
Social Land

Performance Highlights

User Growth
+12%
Session Growth
+16%
Returning Users
2,453
Avg Engagement
2m 18s

Contact Submissions

18
total submissions

Keyword Success

Position Improvements
7keywords
Campaign Duration
3 Monthskeywords

Ready to Transform Your Property Business?

Let’s discuss how we can help you achieve similar double-digit growth and SERP improvements.