SEO Case Study
31% More Organic Users & 360% More Phone Inquiries in 3 Months
How we increased organic users by 31% and generated 360% more phone inquiries for a local SCUBA training business in just 3 months.
Measurable Results
Key metrics and achievements from this transformation over 3 months
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About By The Shore SCUBA Instruction
By The Shore SCUBA Instruction is a specialized diving school offering SCUBA lessons, certification courses, and professional dive training for adults aged 18–60 in Raleigh, NC and nearby areas.
Despite high-quality instruction, the business struggled with online visibility due to broken links, weak backlinks, missing keyword targeting, and no structured conversion tracking.
Initial Challenges
- 1Broken internal links and weak technical SEO foundation.
- 2No structured keyword targeting across landing pages.
- 3Weak backlink profile and missing local signals.
- 4No proper form and call tracking for conversions.
Strategy Implementation
Key SEO actions taken to drive rapid local search growth
Technical SEO issues and slow mobile performance.
Fixed broken links, optimized Core Web Vitals, and improved page speed.
Low visibility for location-based keywords.
Focused on local keywords like scuba lessons Raleigh and certification searches.
Unoptimized content structure.
Optimized headings, added FAQs, and aligned pages with search intent.
Keyword Performance
Major improvements across high-intent SCUBA training keywords
Top Performing Keywords
| Keyword | Current | Previous | Improvement | Volume |
|---|---|---|---|---|
| scuba lessons raleigh nc | 1 | 10 | +9 positions | 10/mo |
| scuba certification raleigh | 1 | 10 | +9 positions | 5/mo |
| dive training raleigh | 2 | 10 | +8 positions | 10/mo |
| scuba classes raleigh | 3 | 10 | +7 positions | 15/mo |
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Tools & Methodologies
Professional SEO tools and tracking systems used
Google Search Console
Click, impression, and ranking analysis
Google Analytics
Traffic, engagement, and conversion tracking
Technical SEO Audits
Core Web Vitals and site health improvements
Results & Impact
Clear growth in traffic, calls, and rankings
"Our visibility and phone inquiries exploded in just a few months. Branding Beez delivered exactly what they promised."
Performance Highlights
Contact Submissions
Keyword Success
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