How we transformed local search visibility for a town planning consultancy with a 453% increase in clicks and major keyword improvements in just 30 days.
Comparing baseline May metrics to June results
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STAT Planning is a boutique town planning consultancy serving Nottinghamshire and the East Midlands, working with private individuals, professional firms, corporate clients, and public sector organisations.
Despite strong expertise, STAT Planning had very low organic visibility, minimal indexed keywords, and poor average ranking positions prior to this SEO engagement.
Comprehensive local B2B SEO approach to drive rapid growth
Implemented geo-targeted keyword research and mapping for Nottinghamshire.
Refreshed sitemap, robots.txt, OpenGraph tags, and fixed crawl errors.
Implemented LocalBusiness, Person, and service-based schema markup.
High-value local planning keywords showing major position gains
| Keyword | Current | Previous | Improvement | Volume |
|---|---|---|---|---|
| Land development consultants nottingham | 60 | 91 | +31 positions | /mo |
| Detailed planning | 15 | 54 | +39 positions | /mo |
| Stat's | 10 | 87 | +77 positions | /mo |
| Town planning consultants nottingham | 25 | 63 | +38 positions | /mo |
| Local planning consultants nottingham | 12 | 53 | +41 positions | /mo |
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SEO platforms and analytics tools used in this engagement
Click, impression, and keyword tracking
Traffic and engagement monitoring
Keyword research and competitive analysis
Cross-team delivery and white-label execution
"The SEO impact was visible within weeks. The clarity, speed, and execution were exceptional."
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