SEO Case Study
453% Click Increase & 720% More Impressions in Just One Month
How we transformed local search visibility for a town planning consultancy with a 453% increase in clicks and major keyword improvements in just 30 days.
Strategic Improvements in 30 Days
Comparing baseline May metrics to June results
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About STAT Planning
STAT Planning is a boutique town planning consultancy serving Nottinghamshire and the East Midlands, working with private individuals, professional firms, corporate clients, and public sector organisations.
Despite strong expertise, STAT Planning had very low organic visibility, minimal indexed keywords, and poor average ranking positions prior to this SEO engagement.
Initial Challenges
- 1Very low organic clicks and impressions.
- 2Average ranking position above 50 for key terms.
- 3Only 4 keywords indexed prior to SEO.
- 4No structured local SEO or schema implementation.
Strategy & Implementation
Comprehensive local B2B SEO approach to drive rapid growth
Poor keyword targeting and low local relevance.
Implemented geo-targeted keyword research and mapping for Nottinghamshire.
Technical SEO limitations and crawl inefficiencies.
Refreshed sitemap, robots.txt, OpenGraph tags, and fixed crawl errors.
Missing structured data and local signals.
Implemented LocalBusiness, Person, and service-based schema markup.
Keyword Ranking Improvements
High-value local planning keywords showing major position gains
Top Performing Keywords
| Keyword | Current | Previous | Improvement | Volume |
|---|---|---|---|---|
| Land development consultants nottingham | 60 | 91 | +31 positions | /mo |
| Detailed planning | 15 | 54 | +39 positions | /mo |
| Stat's | 10 | 87 | +77 positions | /mo |
| Town planning consultants nottingham | 25 | 63 | +38 positions | /mo |
| Local planning consultants nottingham | 12 | 53 | +41 positions | /mo |
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Tools & Technology Stack
SEO platforms and analytics tools used in this engagement
Google Search Console
Click, impression, and keyword tracking
Google Analytics 4
Traffic and engagement monitoring
SEMrush / Ahrefs
Keyword research and competitive analysis
Project Team & Collaboration
Cross-team delivery and white-label execution
"The SEO impact was visible within weeks. The clarity, speed, and execution were exceptional."
Performance Highlights
Contact Submissions
Keyword Success
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